文藻外語大學102學年度第1學期課程綱要

Wenzao Ursuline University of Languages

     Syllabus for the Fall Semester in 2013

     「遵守智慧財產權觀念、不非法影印」

壹、課程基本資料

課程名稱

Course Title

大眾傳播概論 Introduction to Mass Media

開課學制

School System

日間部 Day School

【  】專科部 5-Year Junior College

【  】二技部 2-Year College

【X 】四技部 4-Year College

【  】研究所 Graduate School

進修部 Division of Continuing Ed.

【  】二技部 2-Year College

【  】四技部 4-Year College

開課單位

Department

英文系 English Department

授課教師

Instructor

葉佰賢 Aiden Yeh

職稱

Position Title

Asst. Professor

助理教授

師生互動

Instructor’s Contact Information

辦公室

Office

 Z908

辦公室電話

Office Phone Number

Ext. 5336

Mobile: 0938392852

電子信箱

E-mail

93086@mail.wtuc.edu.tw

約談時間

Office Hours

Monday 1-3 pm; Tuesday 10-12; or by appointment

學分

Credits

3學分

選課別

Category

【  】必修Required Course

【 X 】選修Elective Course

開課類別 Course Categories

【  】學年課 For Academic Year

【 X 】學期課 For Academic Semester

開課年級 Year Taught：日四技英文

授課班級 Class Taught：三年級

科目概要

Course Description

本課程適用新聞，廣播和廣告的介紹。學生將提高他們的溝通技巧和英語, 語言的知識，因為他們在關鍵媒體領域的參與新聞和信息（標題和內容，廣播腳本和廣播廣告，電視談話節目）的生產

This course is an introduction to journalism, broadcasting, and advertising. Students will improve their communication skills and English language knowledge in key areas of the media as they involve themselves in the production of news and information (headlines & content, radio scripts & broadcasts, advertising, TV talk shows).

課程目標

Course Objectives

在課程結束後，學生將是：
1。寫報紙的頭條新聞和文章
2。提高他們的面試技巧
3。策劃和製作廣播和電視talkshows
4。策劃和製作廣播，電視，印刷媒體活動
5。在新聞攝影中挖掘自己的創造力

6。利用各種數字化工具和
7. 批判性地分析的方法, 使大眾媒體影響質量意識

By the end of the course, students will be able to:

1. write newspaper headlines and articles
2. enhance their interview skills
3. plan and produce radio and TV talkshows
4. plan and produce a media campaign for radio, TV, print
5. tap their creativity in photojournalism
6. make use of various digital tools and
7. critically analyze the ways in which the mass media influence mass consciousness

評量方式與評分比例分配

Evaluation Criteria

平時考查：40% (Project presentations: 30%, Attendance & Participation: 10%

Midterm期 中 考：30 %
Final    期 末 考：30 %

課堂要求

Course Requirements & Policies

1. You are required to attend each class on time and engage in class discussion and workshops.

2. Students should follow the academic requirements and attendance policies of Wenzao.

3. No work will be accepted after the deadline except in case of a legitimate emergency, such as documented illness.

教科書

Textbooks

Cambridge English for the Media (2008)

Authors: Nick Ceramella and Elizabeth Lee

Publisher: Cambridge University Press (U.K.)

指定參考書目或網址References

Hand-outs (自定教材)

Online references will be provided and announced on the class website (E-learning system)

英文系

學生申訴網址

Student Complaint and Appeal

For student complaint and appeal, please visit this web link for guidelines,

http://c021.wtuc.edu.tw/front/bin/ptdetail.phtml?Part=20120903_1&PreView=1